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The One Thing We Did that Doubled Organic Traffic for a Client
The new BlueCorona.com is launching any day now and I’m basically drooling all over my keyboard in excitement. Seriously—you guys are going to love it.Of all the elements that go into launching a new...
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How to Get Traffic to a New Website
If you want to generate more business from the web, investing in a website is a logical first step. Many business owners would mistakenly describe their website as an online brochure, when it really...
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For SEO Success, Revenue > Rankings
If you own a business, you’ve inevitably gotten an email from an SEO company at some point promising you #1 rankings on Google. And if you’re like most business owners, this probably piqued your...
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Why You Don’t Need SEO
What are business owners looking for in an online marketing company? We talk to a lot of them (business owners that is), and one of the most reoccurring responses we get is “transparency.”Well how’s...
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Is It Hard to Change Web Marketing Partners?
I had a lunch meeting today with Blue Corona’s Director of Business Development, Sean Coleman. When companies inquire about Blue Corona’s web marketing services, it’s typically Sean whom they speak to....
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Does Video Marketing Impact SEO?
Have you noticed that most companies have blogs these days? From local plumbers to large corporations, pretty much every website includes a blog.That’s because when done right, more pages on your...
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For SEO Success, Revenue > Rankings
If you own a business, you’ve inevitably gotten an email from an SEO company at some point promising you #1 rankings on Google. And if you’re like most business owners, this probably piqued your...
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Improve Site Speed—Disable WordPress Comments
Out of all the convoluted metrics people mistake for SEO success, blog comments is one of the most ridiculous I’ve heard. No, seriously. One of our clients was once mad that the blog posts we were...
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How to Improve WordPress Site Speed
Site speed directly affects search ranking. How precisely it affects rankings we aren’t entirely clear on, but we know that it does—and that slow isn’t good. A large number of our very happy Blue...
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Get More Website Visits in Your Service Area
If you own a local business, increased website traffic is not necessarily a good measure of online marketing success. After all, if you’re an electrician in Chicago, who cares if you’re getting more...
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Can My Business Just Install an SEO Plugin?
I have a confession to make (Seriously—why do so many of my blog posts start out this way?). I knew almost nothing about SEO before I started working at Blue Corona. In my job interview, my now boss...
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Update: Yahoo! Sees More Traffic as Firefox Default Search Provider
We recently discussed Firefox’s plans to make Yahoo! its default search engine on the toolbar many users rely on. Well, it’s 2015 and the change has taken effect. But how has the new partnership...
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“Why Is SEO So Expensive?”
That headline is in quotes because I personally don’t think SEO is expensive (which says a lot because I’m a 20-something up to my neck in student loan debt and trying to afford DC-area rent). Compared...
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10 SEO Resolutions You Need To Make for 2015
2015 is upon us and other than fitting back into non-stretchy pants my resolutions have stacked up quite nicely. There’s one about picking my socks up off the floor, another to donate more money to...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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Your Guide to Creating an Effective Digital Marketing Strategy
As the New Year approaches, it’s time to re-examine your business goals, your marketing budget, and the strategies that will make your business a success in the year ahead. What worked in 2014 may not...
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Get More Website Conversions: Keyword Quality
Quality over quantity—it applies to a lot of things in life, including online marketing, and SEO in particular. An important part of SEO and content marketing is keyword research (which isn’t dead...
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Google vs Amazon: What’s the Beef?
Yes, it’s true—Google and Amazon are not BFFs. In fact, they are rivals, fighting for the top spot in all the things that matter in the virtual world: authority, web real estate, traffic,...
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Integrating Public Relations and Online Marketing
As a small business owner, you may already know that your company should be using both digital marketing and PR tactics. But if you want to make the most from your investments, PR and marketing...
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Should I Respond to Online Reviews?
What the Home Services Industry Learned from Aaron RodgersI watched Old School this week, which inevitably led to a trip down memory lane to my time spent at Ithaca College (go Bombers!). However, I...
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