If you own a local business, increased website traffic is not necessarily a good measure of online marketing success. After all, if you’re an electrician in Chicago, who cares if you’re getting more website traffic from China!
For a local business, the real measure of online marketing success is leads within your service area. In order to get them, you need more website visits from people within your service area. Before I tell you how to get more website visits in your service area, let’s get you some baseline data.