550,000: the average number of monthly users who Google the term “SEO.” 12,100: the average number of monthly users who Google the term, “keyword research.” To most, these terms and numbers are irrelevant. However, to a small business owner, SEO (search engine optimization) can play a large role in determining your company’s financial success. Although Google helps users understand how often a word is searched for, what they don’t tell us is whether or not keywords actually matter when it comes to SEO.
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