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The Difference between SEO and Google AdWords
If you have been reading up on online marketing, chances are there are a few key words you have seen over and over. Words like pay-per-click, AdWords, SEO, and organic search. Chances are, like I once...
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Google Quality Rater Guidelines Leaked
This summer, an updated copy of the Google Quality Rater Guidelines was leaked across the Web. For those of you unfamiliar with the guidelines, they provide information on algorithm updates for...
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SMX Live Blog Day 3: Keyword Research For Better Content & Audience Engagement
The day Google changed their privacy guidelines—resulting in keyword data in Analytics being replaced with (not provided)—remains the saddest day in digital marketing history. Despite this change,...
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SMX East Live Blog: Long Term SEO Success
As a member of the SEO team at Blue Corona, sometimes it’s easier to optimistically believe that SEO will be around forever and that my regular “client wins” will continue coming down the pipeline from...
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SMX East 2014: SEO Takeaways
This last week, Ben and I attended Search Marketing Expo (SMX) East in New York City. For the three day conference, industry leaders and search engines representatives met to discuss some of the...
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Do I Need SEO Software?
At this point in your life as a business owner, you’ve probably heard about all the ways that SEO can help you generate more traffic, leads, and sales from the web to grow your business. So you’ve done...
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Keyword Research—Is It Still Important for SEO?
550,000: the average number of monthly users who Google the term “SEO.” 12,100: the average number of monthly users who Google the term, “keyword research.” To most, these terms and numbers are...
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Why Are My Competitors Outranking Me on Google?
If you are like most business owners, you have probably searched for your company on Google. And if you aren’t currently investing in SEO, chances are the results weren’t exactly what you were hoping...
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Local Businesses Should Build a Brand, Not Links
The digital marketing landscape changes more frequently than tires at the Indy 500. While change and uncertainty almost always represent a money-making opportunity for marketers (and scam...
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Signs You’re Working with a Shady SEO Company
If you’re a small or medium sized business owner, you know how important every lead, sale, and customer are to the success of your business. But how do you generate those leads? Do you know exactly how...
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Remodeler Marketing Tip: Tag Other Professionals on Houzz
By now, you’ve probably heard of Houzz (many professionals in the remodeling and home building industry have and are using it to their advantage), but there are so many features that it can be...
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How Can I Get My Remodeling Firm on Page 1 of Google?
Even if you only know a little about search engine optimization (SEO), you probably know that you want your remodeling company to show up on the first page of the search results that appear when...
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What's the Difference Between Organic & Local Search?
As a business owner, landing your company on the first page of Google might be the difference between five leads a month, and 25. But how does Google decide who earns the right to be displayed on their...
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Write for Customers, Not for Google
Why you gotta be so rude, Walmart? This past Monday, a reader alerted Jezebel to a shopping section on Walmart’s website labeled “Fat Girl Costumes.”What happened next was highly...
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8 Holiday Marketing Tips for Your Small Business
Your kids are running around in their Halloween costumes, and there’s entirely too much candy in the office. But it’s not just the spookiest day of the year for small business owners. It’s also the...
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How Much Does DIY SEO Actually Cost?
If there’s one thing all small business owners know, it’s that time is money. And if time is money, whenever you spend time on something, you’re spending money on it, too. If you think about, we’re...
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Are Meta Descriptions Important?
When it comes to SEO, there are many different aspects, from blog posts to title tags to site speed to offsite presence (I could go on for a while, but I'll stop). You've undoubtedly heard of the title...
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Do Yext PowerListings Help with SEO?
PowerListings is a service from Yext that registers and maintains your company profile on multiple local listing websites. Think Angie’s List, Yelp, Yellow Pages, etc.There are three different packages...
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What to Look for in an Online Marketing Company
As more and more users rely on the web to find services and products, it’s important to engage in an online marketing campaign to attract potential customers.ImageImage: read more
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What Pages to Put in Your Website Navigation
You’ve done it. You’ve gotten someone to visit your website. That’s half the battle. But where will they go next? Where do you WANT them to go next? How can you prevent them from getting lost or...
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