If there’s one thing all small business owners know, it’s that time is money. And if time is money, whenever you spend time on something, you’re spending money on it, too. If you think about, we’re trading hours of our lives for little pieces of green paper.
Time is short. Therefore, you should spend it doing things you’re good at, or as Ben says, doing things that only you can do. Like Michael Jordan playing basketball like only Michael Jordan can.