When it comes to SEO, there are many different aspects, from blog posts to title tags to site speed to offsite presence (I could go on for a while, but I'll stop). You've undoubtedly heard of the title tag or page title. It's one of the most important parts of on-site SEO.
But I'm not here to talk about title tags. I'm here to talk about a somewhat related part of on-site optimization: meta descriptions.
Why, you may ask?