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Is This the End for Google+?
On April 24, Vic Gundotra—head of Google+—publicly announced that he was leaving Google. In addition, many sources report that Google plans to move between 1,000-1,200 Google+ employees to other...
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Indexed vs. Non-Indexed Pages in Google Webmaster Tools
Any company that has a website should already view that domain as an online sales representative—when well executed with a content marketing campaign, it can drive traffic and leads. The next step with...
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How to Use Houzz as a Business
For all the owners of remodeling, home architecture, building, landscape design or other companies in the photo-centric industry, I have two questions for you:ImageImage: read more
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Blue Corona Answers 10 Critical SEO Questions
Are you interested in SEO but not sure how to tell if you’re hiring the right company? This smart article in Entrepreneur provides some good questions to ask. I encourage you to take a look at it if...
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Get More New Visits to Your Website
The main goal of your website is to generate qualified visits that ultimately convert into leads and sales. One of the primary ways to increase the number of qualified visits to your website is by...
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Google Removes Author Photos from Search
Contrary to popular belief, Google did not remove the G+ authorship photos from search queries after other authorship rankings dropped drastically when Lexie Bond updated her profile picture.Google...
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Should Links Open in a New Window for SEO?
At this point, we all know that non-spammy links are good for SEO—both internal and external links. But when using external links, is it better for SEO to have them open in the same window or in a new...
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Dwell Time: Are Users Staying On Your Website?
A toddler playing with a toy for hours (I never thought I’d start out a Blue Corona blog post talking about babies—but there’s a first time for everything, right?). A museum patron lingering at a...
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Writing for Different Types of Search Queries
“Pizza Hut.”“Johnny Depp movies.”“MacBook Air.”Although very different, these are all types of search queries. In my last blog post, I talked about ways to increase website dwell time—one of those is...
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Advanced Marketing With Houzz Pro+
I’ve written about what Houzz is and why you should be using it. I’ve written about the differences between Houzz and Pinterest. And I’ve written tips on how to use Houzz as a business. In this post,...
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Are Rankings the Goal in Small Business SEO?
If you’re a small business owner and you hire an SEO company simply to improve your rankings, you’ve just made a rookie mistake.It’s true that there are many SEO companies out there that tout their...
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My Grammy Moves Faster than Your Website
“Why does my website load slowly? How do I make my website load faster? Does website speed affect SEO?”These are the questions that plague the minds of our clients and prospects. Website speed is...
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The Dos & Don’ts of Website Migration
So you’ve decided to update your website—either through a full re-design or by simply moving it over to a more user-friendly (and hopefully search engine-friendly) platform. But do you have a plan in...
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Does PPC Cannibalize SEO?
At Blue Corona, we offer full-service online marketing, tracking, and analytics to ensure that small business owners are investing in the best advertising campaigns to drive sales and grow their...
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Always Be Optimizing: Tips for Offsite SEO
A few of my younger, more adventurous Blue Corona coworkers went on a mini vacation to Dewey Beach last weekend. Amidst the reports of hangovers, pretzel necklaces, “pagne,” and partial nudity, Lexie...
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3 Reasons Your Site Doesn’t Show Up On Google
I Google myself sometimes—I’ll admit it. Wanna know what shows up? My 10th grade school portrait, among other embarrassing things. But you know what’s worse than Googling yourself and finding an...
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Do More Google+ Followers Equal Better SEO?
How many followers do you currently have on your Google+ page? Without looking, how many of those followers are genuine people interested in your services?When engineers built Google+, they knew they...
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Secure Sites to See Increase in Google Rankings
Google recently announced plans to provide those with secure sites minor ranking boosts in an effort to encourage users to make the switch. Secure sites include the SSL 2048-bit key, which you’ll...
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Increase Lead Conversions With Giveaways
Blue Corona is offering FREE website analyses! Could your website benefit from inbound marketing and SEO? Most likely! Blue Corona is a marketing analytics and optimization company that helps small...
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What Makes a Good HVAC Website?
Neglecting your website is a common mistake among business owners in the HVAC industry, when in reality it should be one of your best assets. Your website should act as an extension of your sales team,...
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