At Blue Corona, we offer full-service online marketing, tracking, and analytics to ensure that small business owners are investing in the best advertising campaigns to drive sales and grow their business. But many clients often come to us concerned, asking whether doing a pay-per-click campaign (PPC) will hurt their SEO efforts. Understandably, they worry that the results from one could cannibalize the results from the other. I’m here to walk you through our answer and explain how PPC and SEO campaigns can work together.
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