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The Nintendo 64 Mario Kart Guide to SEO
It’s waaay too easy to waste away hours playing Mario Kart…amirite? Admit it—you’ve sat down with the kids, intending to race only one time and the next thing you know, an hour has gone by! This is...
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Do Exact Match Domains Hurt SEO?
I have a confession. It’s sometimes hard for me to tell what’s black hat and what’s white hat when it comes to SEO anymore. I might just stop wearing hats, but that means I’ll actually have to brush my...
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A Day in the Life of an SEO Nerd
At Blue Corona, we like to think of ourselves as so much more than an SEO company. Our goal is to be our clients' one-stop-shop for all things online marketing—from Web design to pay per click to ad...
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Do 404 Errors Hurt SEO?
So you’re looking for information about how to make your small kitchen seem more spacious. You find a really informational page on a local kitchen design company’s website. You see a link to their...
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Do I Have to Blog Every Day?
One of my New Year’s resolutions last year was to blog on my personal website every day in 2013. I made it all the way until St. Patrick’s Day, where I unfortunately partook in a D.C. bar crawl and...
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Do I Have to “Refresh” My Search Engine Listings?
On a pretty frequent basis, our clients will come to us with an idea for how we should be doing their marketing. Don’t get me wrong—I love having involved clients. But at the same time, everything we...
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How Local News & Media Coverage Helps SEO
In order to rank in search engine results, you need to be relevant to the search query input and you need to be authoritative on the search query subject. While relevancy will generally overpower...
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410 Status Codes & SEO
In my last blog post, I talked about 404 errors, which are frustrating to come across when you’re surfing the web and click on a link that seems promising. When it comes to website and HTTP errors,...
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The Difference Between a Link and a Citation
I imagine most people are pretty familiar with links at this point. Although for SEO purposes, we’ll often break links up into categories like internal links and external links and inbound links and...
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I Submitted a Disavow and Now My Homepage Doesn’t Rank! Did I Do Something...
Dealing with penalties from Google is a major pain, sometimes resulting in webmasters having to scrap their penalized sites and start from scratch (although a recent Google Webmaster Hangout indicates...
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What Is an Unnatural Link?
Whether you’ve received an unnatural link warning in Google Webmaster Tools or you’re worried about the work your $50-a-month SEO company is doing for you, understanding what Google considers an...
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Great Content Is More than Keywords
It’s sometimes easy to forget the primary purpose behind Google’s search algorithm, manually penalties, and the rest of the rigamarole we have to pay attention to when working with SEO. At the simplest...
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Can I Get SEO for $50 a Month?
There are certain things in life that you just don’t want to be cheap about. Like buying a car seat or shopping for a brain surgeon. Just as a skimpy car seat can put you little bundle o’ joy at risk...
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I’m Already Ranking—Why Keep Paying for SEO?
You’re a savvy business owner, and you understand the Web represents an amazing opportunity to get more leads and sales and grow your business. You’ve been investing in SEO services for a year (maybe...
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Can Grammar & Spelling Affect Website Rankings?
Almost every day, I come across websites with grammar and spelling mistakes and it grates on my nerves. But guess what? I’m not the only one. Poor grammar and typos may result in lower rankings in...
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What Is a Landing Page?
When it comes to getting your website ranked in search engine results, most people are surprised to learn that Google doesn’t rank websites—it ranks Web pages. That’s why one of our initial SEO...
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Reasons to Use a Copywriting Service
When you work in an industry like online marketing, no two work days are ever truly alike. With that being said, there are some very consistent components to most of my days at Blue Corona. For...
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Is Google Encrypting Paid Keyword Data?
I used to live in my Google Analytics organic keyword data. Not just professionally, as an SEO campaign manager here at Blue Corona, but also personally, in my keyword data for my personal blog, Lex...
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Blog Post Length and SEO
I feel like there should be some kind of “it’s not the size of the ship” innuendo here, but it’s early and my green tea hasn’t kicked in yet. It’s also possible that my blood sugar is low because...
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What’s the Average Time it Takes to See SEO Results?
Deciding to invest in SEO is already a great move for your company. But like many smart business owners, you’re wondering when you will see the results of that investment. Unlike pay-per-click (PPC)...
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