On a pretty frequent basis, our clients will come to us with an idea for how we should be doing their marketing. Don’t get me wrong—I love having involved clients. But at the same time, everything we do is data driven. On the flip side, I have zero idea where some of the marketing ideas my clients have came from. Maybe they read an article that popped up on their LinkedIn feed; maybe their nephew told them something they learned in their marketing class; maybe one of your competitors was trying to pitch them.
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