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Why You Aren’t Showing Up for Local Searches
If you’re like a lot of business owners, you may like to Google keywords related to your business (“insulation contractors tampa fl,” “kitchen remodeling san diego,” etc.). While rankings aren’t true...
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2015 SEO Tips and Trends
My mother called about a week ago DEMANDING I send her a Christmas list. At 23 years old, I thought providing a Christmas list to my mother was a little unnecessary. But to keep her happy, I emailed...
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Domino’s Is Winning the Online Marketing Game
It was Tuesday night and I was watching the Kansas Jayhawks getting creamed by the Kentucky Wildcats when all of a sudden, I craved the comfort of a cheese pizza with onions. Curled in the fetal...
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Yahoo! to Replace Google as Firefox Default Search Engine
Yahoo! and Mozilla recently announced a decision to make Yahoo! the default search provider on Firefox, replacing Google, its provider for the past 10 years. The companies have entered into a five year...
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Do I Need Geo-Targeted Content On My Website?
Search engines—Google, Yahoo!, Bing, etc.—are always learning and evolving, constantly becoming smarter in order to deliver a better overall search experience to its users. Geo-targeted content is one...
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The 10 Worst Small Business SEO Mistakes
I don't really think I need an intro for this. Let's get to the good stuff.1. No XML SitemapXML sitemaps are files that list all URLs that are available on a site. Their purpose is to allow site owners...
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What to Make a Priority in 2015: Marketing Must-Dos
As the New Year approaches, it’s time to start thinking about your company’s marketing. Have you been working on a 2015 online marketing plan? Hopefully, the Blue Corona blog has given you some tips...
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10 SEO Tools for Visual Learners
In high school, I got a D in algebra. This was astonishing considering I aced geometry. Chemistry? Barely passed. Physics? You better believe I was the star student. Moral of the story: I am a visual...
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Problem-Solution Content Marketing
People are innately obsessed with problems. Don’t believe me? Turn on the six o’clock news and what do you hear? Were there any feel-good stories? Maybe one, if you’re lucky—after all it is the...
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What Is Your Shared Hosting Costing Your Business?
Your website is an extremely powerful lead generation and sales tool. For many businesses, their website is their #1 source of new business. So when your website goes down, do you ever stop to think...
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Should I Respond to Online Reviews?
What the Home Services Industry Learned from Aaron RodgersI watched Old School this week, which inevitably led to a trip down memory lane to my time spent at Ithaca College (go Bombers!). However, I...
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Integrating Public Relations and Online Marketing
As a small business owner, you may already know that your company should be using both digital marketing and PR tactics. But if you want to make the most from your investments, PR and marketing...
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Google vs Amazon: What’s the Beef?
Yes, it’s true—Google and Amazon are not BFFs. In fact, they are rivals, fighting for the top spot in all the things that matter in the virtual world: authority, web real estate, traffic,...
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Get More Website Conversions: Keyword Quality
Quality over quantity—it applies to a lot of things in life, including online marketing, and SEO in particular. An important part of SEO and content marketing is keyword research (which isn’t dead...
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Your Guide to Creating an Effective Digital Marketing Strategy
As the New Year approaches, it’s time to re-examine your business goals, your marketing budget, and the strategies that will make your business a success in the year ahead. What worked in 2014 may not...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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10 SEO Resolutions You Need To Make for 2015
2015 is upon us and other than fitting back into non-stretchy pants my resolutions have stacked up quite nicely. There’s one about picking my socks up off the floor, another to donate more money to...
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“Why Is SEO So Expensive?”
That headline is in quotes because I personally don’t think SEO is expensive (which says a lot because I’m a 20-something up to my neck in student loan debt and trying to afford DC-area rent). Compared...
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Update: Yahoo! Sees More Traffic as Firefox Default Search Provider
We recently discussed Firefox’s plans to make Yahoo! its default search engine on the toolbar many users rely on. Well, it’s 2015 and the change has taken effect. But how has the new partnership...
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Can My Business Just Install an SEO Plugin?
I have a confession to make (Seriously—why do so many of my blog posts start out this way?). I knew almost nothing about SEO before I started working at Blue Corona. In my job interview, my now boss...
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