Yes, it’s true—Google and Amazon are not BFFs. In fact, they are rivals, fighting for the top spot in all the things that matter in the virtual world: authority, web real estate, traffic, conversions…each mega-machine wants it all.
You would think that they wouldn’t be fighting for the same piece of the pie; after all, Google is a search engine and Amazon is a big store, right? The thing is, Amazon is cutting into Google’s search dominance and Google is cutting into Amazon’s retail dominance.