Ever since I left for college, my dog has had major trust issues with me. Google has similarly had trust issues with millions of companies who defied its guidelines in effort to boost rankings and domain authority for their businesses or organizations. While my pup Foster forgave me each time I returned home on break, Matt Cutts and his webspam team are not so merciful. There are no tail wags and licks from Matty, only stern video Q&A’s and ranking penalties due to bad backlinks.
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