More and more people use their smartphones to perform online searches today. But many companies neglect to make optimized mobile sites, causing users to get faulty redirects and smartphone-only errors, among other things. Not only can this cause you to lose potential customers who get frustrated with your site errors (and slow load times, text that's difficult or impossible to read, etc.), but if you don’t have an optimized mobile site you’re about to face a reality check as Google takes a firm stance on mobile SEO.
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