At Blue Corona, our clients always ask us if it’s okay to run pay per click (PPC) and search engine optimization (SEO) campaigns at the same time. They want to know if a PPC campaign will affect their SEO results and vice versa. Understandably, they worry that the results from one could cannibalize the results from the other.
For most of our contractor clients, this is an unfounded fear. My goal with this blog post is to explain why simultaneously investing in PPC and SEO is the best way for contractors to get more leads and sales from the Web.