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How to Write a Better Call to Action

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My boss has been known around the office to make a fair amount of extremely unusual statements. One of my coworker's favorite Ben Landers quotes is, "Would you look how skinny my legs are? I'm like an ostrich without its superior genetic abilities."

As entertaining as it is, it's not entirely useful for this blog post, but I included it because it cracks me up (cracked like an ostrich egg, perhaps? No? Anyone…?). A more fitting Ben Landers' quote for this blog post would be, "traffic without leads SUCKS."

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